December 2, 2012 by Théophile de Penanster. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. It looks and feels brand new. “We are not a fashion company” he says. The fashion industry can be divided into four segments: On one hand, ZARA has a differentiated strategy with permanent collections targeting the different segments (Women, Basic, TRF, Men and Kids) that cover the overall market. On the other hand, UNIQLO’s main strategy is an undifferentiated one thanks to its high-quality basics. ( Log Out / Global Soft Power Index Nation Brand Rankings Research.
SyncForce Ranking The Brands Top 100 Positions. Change ), You are commenting using your Google account. Uniqlo, also well recommended by its users, is quite different in personality being seen as “caring,” “kind” and “generous” and thus a “Mother.” The Brand Toy visualizations show Zara as quite cool, wearing the trendy shades, and Uniqlo as particularly trustworthy, having large solid legs. Additionally, Zara achieves excellent user recommendation scores. Affordable fashion and trendy chic are in. The core competitive advantage of UNIQLO is its high-tech technology, so if ZARA wants to challenge UNIQLO, it should work on the technological field and put forward innovation. It should be convenient to wear for daily life. ( Log Out / Although Uniqlo has a less strong equity than Zara, Uniqlo shows stability and well-being whereas Zara is challenging and has a potential driver of change. When the subsidiary company was registered in Hong Kong, the C was written as a Q by mistake and a valuable brand was born.
BrandZ™ data classifies Zara as a “Seductress,” being very “sexy,” “creative” and “playful” in character. At the same time, UNIQLO only distributes online in Japan. “One’s strength can be one’s weakness: basics can be boring,” Mr Yanai admits. “We are a technology company.” But as much as he wants to differentiate his brand, he still knows that clothes still need an element of fashion, and echoes the words of his design director. It is, in my opinion, the best and most underrated brand for base layers for hiking and travel. On the other hand, UNIQLO's main strategy is an undifferentiated one thanks… To find out more about UNIQLO brand value, request the UNIQLO Brand Value Report. ( Log Out / Uniqlo, the third-largest clothing retailer in the world and the largest in Asia, has built its brand by following these four rules. Zara and Uniqlo are both rated very good value because they are unique and deliver excellent brand experiences. (Source: 2012_BrandZ_Top100_Report from http://www.millwardbrown.com).
Brand Finance has calculated the brand value of the UNIQLO brand 10 times between 2009 and 2020.