With all these platforms and apps, Srinivasan warns that celebrities should also be careful about over-familiarity. A major source of income for these platforms, and therefore for their partner celebs, is brand partnerships.
In the meantime, they were involved with an experiential marketing business that required them to manage social media handles, plan campaign strategies and engage with fans of over 100 celebrities in India, Southeast Asia and Australia.
“Then we got a thought of what if a person can directly message a celebrity asking for a personalised wish regarding something and that’s how the whole concept came out,” he adds.
Within 45 days of launch, the start-up had clocked $50,000 in billing and signed up over 500 artists across categories.
Ranga Weds Lakshmi Venu (Daughter of TVS Motor Company Chairperson Venu Srinivasan & TAFE Chairperson Mallika Srinivasan and Sister of Sudarshan Venu) Padma Vibhushan Awardee & Swathanthra Party President N. G. Ranga’s Grandson Mahesh Gogineni Weds TVS … George was by then familiar with the entertainment industry, having held leadership and C-suite positions at Sony Music, MTV Asia, UBM, Yahoo! One is the ability to connect with their ardent fans and generate a level of emotion that one fan carries when his favourite celebrity addresses him by his/her name. Trying to bridge a gap between these ardent fans and the celebrities is the new app called Wysh created by Hyderabad’s Mahesh Gogineni, Manan Maheshwari and Varun MS. Durga Puja Campaigns: An ET BrandEquity special selection, The Weekend Room with Mayank Shah from Parle Products. 70:30 or 75:25, with the larger share going to the celeb. Create a free website or blog at WordPress.com. Albert Almeida, COO-live entertainment, BookMyShow, which has a tie up with GoNuts. View Mahesh Gogineni’s profile on LinkedIn, the world's largest professional community. Stevinson Toyota West,
Mahesh Gogineni is the Grandson of Swathanthra Party President, Ex-MP & Padma Vibhushan N.G.
“Celebrity engagement has been a rising segment, paving the way for newer forms of niche, personalised offerings for consumers,” says Albert Almeida, COO-live entertainment, BookMyShow, which has a tie up with GoNuts.
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See the complete profile on LinkedIn and discover Mahesh’s connections and jobs at similar companies. Popularity of the over-the-top (OTT) platforms and the sudden spurt in their viewership after the lockdown has acted as an catalyst. The type of habit (smoking, tobacco, chewing tobacco, alcohol, quid chewing); duration of, habit and frequency of habit was noted.
Conclusion Out of 19 PFAAs, concentration of aspartate, glutamate and arginine were significantly decreased and of asparagine, glutamine and cysteine were significantly increased in OSCC group. To meet that challenge, the celeb-engagement platforms may need more than star power.
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Mahesh Gogineni, founder of Wysh, says the idea has got more legitimacy after the world’s largest celebrity-engagement platform, Cameo, made headlines last year raising $50 million at a valuation of $300 million. Through these websites, you can choose a celeb (like you would a cake) and ask for a personalised message to be delivered through them.
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Therefore, the platforms may not see any more than the initial trial orders. Change ), You are commenting using your Facebook account.
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